Below-the-Line (BTL) marketing focuses on more personalized and targeted approaches, including direct mail, email marketing, experiential events, and sponsorships. In BTL strategies, we tailor messages and experiences to specific segments of the audience, driving direct engagement, and fostering meaningful connections. By seamlessly integrating ATL and BTL tactics, we create comprehensive marketing campaigns that leverage the strengths of each approach, maximizing reach, engagement, and ultimately, driving impactful results for our clients.